You have so many awesome ideas for your organization. The longer you’re in operation, the more you understand the needs of your community and the more you want to do something about it.
The only problem is funds are tight right now. Without donations, your wonderful ideas can’t take off. They’re tethered to email chains or dry-erase boards.
Let’s change that.
Every year, a global generosity movement, called Giving Tuesday, inundates the world with countless acts of kindness. Why not join the movement and get the support your organization needs?
Keep reading to see how Braid Money Pools make it easy to collect donations so you can give your ideas wings and make a bigger impact in the world.
Contents:
- Should you participate in Giving Tuesday?
- Why Braid is a smart fit for your organization this Giving Tuesday
- What are Braid Money Pools?
- Why people like donating with Braid
- How to set up Braid and why you’ll enjoy using it
Should you participate in Giving Tuesday?
Giving Tuesday is a worldwide campaign that’s been inspiring people to do good since it first launched in 2012. The momentum is contagious.
Every year, hundreds of millions of people participate, giving their time, money, and energy to causes that matter.
There’s a good chance people want to support your organization on Giving Tuesday, too. Think about it:
- #GivingTuesday isn’t just a post-Thanksgiving hashtag. It’s a worldwide movement people want to say they participated in. Give people an opportunity to feel proud of themselves and make a difference in the world.
- Giving Tuesday propels people to donate before it’s too late. To ensure they get a tax deduction, 30% of people give at the end of the year, with 10% of donations occurring in the last three days of the year. Give people an opportunity to receive tax breaks in return for their generosity.
Click here to discover how to collect donations on Giving Tuesday with Braid Money Pools.
Why Braid is a smart fit for your organization this Giving Tuesday
Giving Tuesday is an excellent opportunity to raise money for your organization. This involves expanding your outreach and engaging supporters.
But getting noticed is only half the battle. You need people to take action and donate.
To be more precise, you need a donor-centric giving experience; a seamless donation process so people don’t hesitate or second guess their donation. But what does that look like?
Mobile giving. These days, 25% of donors donate via mobile devices, with 37% of millennials using smartphones to give.
This makes Braid Money Pools a smart choice. All you need to do is share your Pool Link with donors and they can easily donate from either their desktop or mobile device.
Here’s everything you need to know about Braid Pools and Pool Links.
What are Braid Money Pools?
Braid Money Pools are an improved way to collect, manage, and spend donation dollars on Giving Tuesday - or anytime!
Braid isn’t just another peer-to-peer money-transferring app. It’s designed for multiple users; you can manage donations with anyone you choose.
It’s also extremely user-friendly, which isn't just nice for you and your team. It’s essential to reach your fundraising goals.
Even if your organization has the noblest mission, it will be hard to raise funds if the donation process feels cumbersome.
You don’t have to worry about that with Braid. Pool Links make it easy to unlock people’s generosity.
What’s a Pool Link?
Every pool comes with a customizable Pool Link. This link is the secret sauce to a smooth and simple donation process.
Your Pool Link can say exactly what you want so donors know what they’re tapping on and where it’s taking them. For example, your Pool Link can say “/Paw-Donations" or "/Food-Bank-WNY."
You can personalize your Pool Link
Every Pool Link is customizable. You can choose your color palette, upload an image, and provide a brief description, explaining your organization’s focus, your fundraising goals, and how you plan to invest donation dollars.
You can share your Pool Link anywhere
Put your Pool Link to good use by sharing it. Here are just a handful of ways to do that and collect donations:
- Place it on your website
- Include it in email newsletters
- Place QR codes online or inside local business
- Share it in social media posts. Remember to use the hashtag #GIvingTuesday to increase your outreach
- Text it
- Ask other organizations, businesses, or brands to share your Pool Link
- Invite donors to spread the word and share the link with friends, family, and colleagues
5 reasons why people prefer donating with Pool Links
Now that you know how Pool Links work, here are five excellent reasons to use them and increase donations on Giving Tuesday.
1. Phones are familiar
From reading the news to banking to grocery shopping to social media, people are already on their phones. Why ask them to use something else to donate?
With Pool Links, people can donate on a device they use morning, noon, and night.
2. You make a great first impression
Donors might not be familiar with Braid, but don’t worry, they’ll like the convenience of Pool Links.
Braid’s lightweight design feels welcoming, not intimidating. Plus, donating is a piece of cake. You don't have to worry if people will “figure it out.”
- The Pool Link is easy to share, and with one click, people can donate by credit or debit card
- People can choose how much they want to donate, or you can set the donation amount for them
- Your pool description tells people exactly what they’re donating to so there’s no confusion or uncertainty
Finally, Braid is fun and adds a touch of lightheartedness to charitable giving.
Set up your free Braid Pool and get ready for Giving Tuesday here!
3. People like easy
With Braid, people can donate without signing up for anything, unlike Venmo or PayPal. They just need to click your Pool Link and pay into the pool. From start to finish, it only takes a few minutes and donating won’t disrupt their day.
4. People like options, too
With Pool Links, people get to choose how they give, and that feels empowering.
If they want to contribute via debit card, they can for free. If they prefer to donate by credit card, they can do that, too. They just need to pay a 3% fee.
This flexibility makes it easy for donors to give. It also ensures you reach your fundraising goals.
5. Braid is safe
Although most people are comfortable with mobile banking and online shopping, some feel cautious about sending money over an unfamiliar app.
Your donors will feel safe, knowing that Braid uses best-in-class security and compliance practices to keep contributions safe and personal data private.
All payment and personal information is encrypted end-to-end using SSL 256-bit encryption. In other words, donations are worry- and stress-free with Braid.
How to set up Braid and why you’ll enjoy using it
We’ve spent a lot of time discussing why donors prefer Braid. But there are many reasons why you and your team will like it, too.
From setting up your Money Pool to collecting donations to spending funds for your organization, Braid is a cakewalk.
Create your free money pool
Once you download Braid, you can set up your first money pool in a matter of minutes. Choose a name for it and invite other organization members to become pool admin with you.
We don’t check your credit history or report anything to the credit bureaus. We just need to verify your identity before you use money on Braid. It only takes a couple of minutes and once completed, you’re free to use your Money Pool.
Manage your pool with others
Unlike popular peer-to-peer money transferring apps, like PayPal or Venmo, Braid is designed for multiple users. Other admin members can:
- View the pool and check the balance at any time
- Track contributions
- Spend pool funds with the Braid card (more on that below!)
With Braid’s collaborative design, you can have all hands on deck to manage contributions on Giving Tuesday and beyond.
To create new admin members, send people an invitation link to join the pool. Once they download Braid, they can accept your invitation and share admin tasks with you.
Click her to learn how to set up your free Braid Money Pool to collect Giving Tuesday donations!
Track contributions in real-time
Does your organization have specific fundraising goals for Giving Tuesday? Instant notifications show you when someone contributes. These updates help you craft compelling marketing to encourage people to donate and help you reach your target.
Collect donations in a dedicated place
You and your organization will like collecting donations with Braid because it’s a dedicated place, separate from everyone’s bank accounts.
Donations never mix with personal money and you can keep them in the pool as long as necessary. There are no maintenance or monthly fees to keep your money pool up and running.
This gives you and your team lots of options. You can spend pool funds the day after Giving Tuesday if you want. You can transfer pool funds to your organization’s bank account using your pool’s account and routing number.
Or, you can keep your donations in the pool as long as you need to. There’s no pressure to transfer them elsewhere.
Spend pool funds with the Braid debit card
Just as Braid gives donors a seamless donation experience, it also gives you a streamlined way to spend donations and do more good.
Whenever you’re ready to spend pool funds on one of your many awesome ideas, use the Braid debit card.
Every pool comes with a free digital debit card that you can use to spend pool funds wherever Mastercard is accepted. You can spend 100% of your pool funds on your organization because there are zero transaction fees.
You’ll also never get docked with an overdraft fee if you accidentally try to spend more than your pool balance.
The best part about the Braid card is that you can spend pool money without transferring it to your bank account first. Plus, any admin member with spending permissions can use the Braid card with you.
Keep your pool open to keep momentum going
Giving Tuesday only happens once a year, but you don't have to shut down your pool any time soon. You can keep your pool open as long as you want. With Braid, there aren’t any deadlines.
After all, Giving Tuesday is as much about raising funds as it is about raising awareness.
So, rather than pressure people to give on Giving Tuesday and Giving Tuesday alone, you can give people the opportunity to contribute what they can, when they can.
Giving Tuesday will be here before you know it, and with fresh donations, you can do a world of good.
